The Rural Rush: Why Retail Titans Are Abandoning the Big City In recent years, America's most populous cities have no longer been the only game in town for e commerce giants Amazon and Walmart.
As urban dwellers with high disposable incomes become increasingly disillusioned with the convenience store model of delivery, these behemoths are shifting their focus to smaller towns and rural communities.
Historically, rural areas were considered too dispersed or too poor to justify investment in infrastructure and logistics.