Coles Loses Credibility with Less Than Meets the Eye Discounts The recent Federal Court decision against Coles, Australia's second largest supermarket chain, has exposed a concerning practice that goes beyond corporate greed.
The court found that Coles' "Down Down" discounts were misleading because they compared prices to inflated rates recently introduced, making the supposed savings an illusion.
At first glance, this might seem like just another case of a company trying to avoid accountability.