The "Modern Family" Effect: Why Advertisers Can't Get Enough of Julie Bowen and Ty Burrell Julie Bowen and Ty Burrell's recent marketing pitch for GSK highlights an enduring trend in advertising.
As actors who played husband and wife on the long running ABC sitcom, they possess a charm that makes them relatable to audiences of all ages. This phenomenon is not new.
Advertisers have long sought out the "Modern Family" cast members, eager to weave their goods and services into storylines where they were depicted as part of everyday life.