The Ratings Rush: What's Behind the NBA's Viewership Boom? The National Basketball Association (NBA) has long been a ratings powerhouse.
However, the latest numbers suggest that its new media rights deal is a significant factor in its current viewership surge.
According to Nielsen and Adobe Analytics, Game 1 of the Western Conference Finals between the San Antonio Spurs and Oklahoma City Thunder averaged a record 9. 2 million viewers on NBC and Peacock.