The New Jersey Fives And Kellogg’s Raisin Bran Bring Fibermaxxing To The Mid Season Major League Pickleball Tournament The partnership between the New Jersey Fives and Kellogg's Raisin Bran is an intriguing one, bringing together two seemingly disparate entities in a bid to promote "fiber and gut health" among pickleball enthusiasts.
As the team takes on their opponents at this year's mid season tournament, they'll be doing so as the "New Jersey Fibes," a name that's equal parts catchy and cringe worthy.
The New Jersey Fives' collaboration with Kellogg's Raisin Bran is part of a larger effort by Major League Pickleball to attract brands looking for innovative marketing opportunities.