The Vertical Drama Dilemma: Distribution Wars and the Rise of AI Powered Content The vertical drama market has been a hotbed of innovation, with various players vying for dominance.
However, as the market continues to evolve, it's clear that distribution is no longer just about getting content seen – it's also about generating revenue from it.
Four business models have emerged in recent reports: freemium apps like ReelShort, marketing driven productions like Native and P&G Studios' The Golden Pear Affair, discovery tools on streaming platforms like Netflix's Clips, and hybrid models like VeYou.